Fashion Marketing & Entrepreneurship

This course covers growing importance of entrepreneurship and new business models in the fashion industry. Students discuss branding, marketing strategy and promotional techniques, and apply these skills to develop a new fashion business concept. Professional presentation techniques for marketing concepts are emphasized in the course project.

Course Syllabus

As a result of successfully completing this course, students...

Will be able to:

  • Research and analyze new business models within the fashion industry
  • Develop an entrepreneurial brand concept, via verbiage and visuals
  • Analyze consumer data and create target customer profiles
  • Develop marketing strategy for a new fashion concept
  • Use professional presentation techniques to create a marketing presentation

Will display the following attitudes/professional behaviors:

  • Meet assigned deadlines
  • Accept and apply critiques
  • Analyze and discuss work using industry specific terminology
  • Prepare for and contribute to class discussions and critiques

Course Additional Information

*Additional Fees: Occasionally a course will require additional fees. These fees cover labs, materials, equipment costs, and more.

Online Course Start and End Dates: October 7, 2023 - November 17, 2023

Course Schedule

Code Start date End date Course Type
AE FSH55 OLOctober 7, 2023November 17, 2023Online

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