Advertising Essentials
In this course, you will learn to write a basic creative brief, acquire the industry lingo to sell like a pro, and create your own ad campaign.
Course Syllabus
As a result of successfully completing this course, students...
Will be able to:
- Evaluate what is good and/or bad in an ad or campaign.
- Write a basic creative brief.
- Present a concept and sell their idea.
- Conduct research and compile information in preparation for creating an ad or campaign
- Comprehend industry terminology
Will display the following attitudes/professional behaviors:
- Meet assigned deadlines
- Accept and apply critiques
- Analyze and discuss work using industry specific terminology
- Prepare for and contribute to class discussions and critiques
Course Additional Information
*Additional Fees: Occasionally a course will require additional fees. These fees cover labs, materials, equipment costs, and more. Estimated cost of supplies: $35
Online Course Start and End Dates: June 19, 2023 — August 5, 2023
Course Schedule
| Code | Start date | End date | Course Type | |
| AE 20 OL | June 19, 2023 | August 5, 2023 | Online |